AIRTEL MONEY MARKETING MANAGER at Airtel Zambia December, 2018

Airtel Zambia


VACANCY: Airtel Money Marketing Manager

LEVEL: Senior Manager



The role holder will be responsible for conceiving, developing and deploying OPCO wide AM marketing strategy for delivering revenue numbers and for ensuring a strong and well positioned product portfolio.


Define and drive sales & marketing strategy

  • Develop sales & marketing strategy for the country to ensure superior visibility and superior customer intimacy of the brand
  • Define sales & marketing strategies/plans and ensure that these are consistent with overall goals and objectives
  • Review market research to determine opportunities that exist and ways to capitalize on them. Business Analysis

Improve AM CMS

  • Develop and implement acquisition strategies for the various sales verticals across Retail and Corporate businesses which will ensure an increase in share of customers.
  • Prevent churn of existing customer base and deliver customer retention programs that will ensure increase in customer net additions.
  • Business performance reporting and analysis

Improve AM Market Share

  • Devise strategy to gain higher share of incremental RMS to improve Company’s overall RMS.
  • Identify opportunities and develop roadmap for maximizing revenue.
  • Create a segmented strategy for customer acquisition and prepare a roadmap for implementing the same
  • Derive synergies across customer segments for overall revenue enhancement – drive cross-pollination across several sales channels and customer segmentsPayments

Product Development

  • Identify unarticulated customer needs and trends and develop product briefs
  • Lead marketing efforts to enable increased usage of new and innovative products
  • Review and adopt recommendation for customer and marketing research, evaluate industry/ market trends and competition strategies and recommend product positioning and pricing
  • Explore and develop additional revenue streams from existing infrastructure base, using innovative products & services

Sustain dominant Brand Affinity and TOMA

  • Develop and implement an effective Marketing Communication strategy

Budget Management

  • Keep Net Acquisition Costs and others within budget by ensuring effective cost innovation in all areas of Marketing.


Educational Qualifications  & Functional / Technical Skills

  • University degree in Marketing or related Business Discipline
  • Strategic Management / Business Leadership
  • MBA or MSc in Marketing or related discipline will be an added advantage
  • Certifications or additional qualifications in Advertising, communications and management will be an added advantage

Relevant Experience (Type of experience and minimum number of years)

  • 5+ years’ experience of effective marketing strategy management
  • 2 + years in a senior management role in FMCG industry
  • 2 + years experience  in mobile financial or telecom Marketing
  • Business and Commercial acumen
  • Excellent understanding of corporate governance standards

Other requirements (Behavioral etc.)

  • Strong People skills- Building Collaborative Relationships and Empowering and Developing people
  • Risk taking appetite
  • Should thrive in challenging situations
  • Ability to network with global players
  • Strong analytical skills and problem solving skills
  • Entrepreneurial Ability



Suitable candidates are invited to apply sending through their CVs to [email protected].

Closing date for receiving applications is Tuesday 11th December 2018.

Please note that due to the high volume of applications, only shortlisted candidates will be contacted.

Go to our Homepage To Get Relevant Information.

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