Our client is a leading manufacturer, Marketer and distributor of Non-alcoholic beverages is looking to fill position of Marketing Manager in the Head office who will implement and manage the marketing strategy for a number of brands to ensure the Marketing and Sales business objectives are achieved.

Responsibilities

• To develop and execute creative, multi-channel, integrated marketing campaigns from start to finish by applying your creativity and business acumen to day-to-day marketing requirements.
• Creating brand plans and brand strategy and ensuring all aspects of the product or companies marketing activities align with the ethos and goals of the brand.
• Managing all aspects of the brand through the supply chain as relates to new product development and market introduction.
• Analysing the brand and current strategy while highlighting areas of weaknesses or negative brand perception.
• Be part of the team developing, defining and refining the brand’s positioning and tone across the country.
• Analyze market data and research insights to identify growth opportunities for the brand and improve the effectiveness of our communications.
• Advise on Marketing Expenditure and Additional budget requirements.
• Ensure Corporate Identity and brand guidelines are adhered to.
• Planned media strategy, planning & measurement country specific marketing buying and advertising plans.
• Co-ordinate point of sale and promotional items inventory management and distribution.
• Compile monthly reports to the Directors.
• Any other duties assigned by management.
• Return on Investment –Ensure a substantial return on investment for the marketing campaigns which will be running.
• Incremental Sales – The increase in sales revenue as a result of marketing campaigns.

Requirements

• Bachelor’s degree in Marketing or other relevant field.
• Minimum 5 years of relevant experience in an FMCG Brand Marketing role.
• In-depth knowledge of brands and great advertising.
• A competitive desire to always strive for and measure efficacy.
• Creativity – An ability to come up with ideas that will reach to and appeal to the target market.
• Ability to develop and guide implementation of a Marketing Strategy.
• Demonstrates strong project management skills to ensure all marketing campaigns and initiatives are designed, developed and launched within the given time-frame.
• Knowledge of the market segment in which the brands operates.
• Market Research Analysis Skills and Forecasting.
• Knowledge and ability to collect and analyze data using a combination of primary and secondary research tools and to extrapolate useful insights